LobsterMe at Miracle Mile

As part of the Planet Hollywood’s Miracle Mile food court renovation, we reimagined LobsterMe’s counter and storefront inspired by their new branding with a bold, modern look that graduates from cottagecore while staying rooted in coastal influence. Our design concept took influences from the seafood catch life to help this food corner visually stand out and draw hungry shoppers in with a buttery bite.

While this design was ultimately unrealized, it reflects our vision for reimaging what the brand could look like going forward.